Georgia wholesalers file a price list with the Commissioner for each designated sales territory, covering every brand and size they handle, and no wholesaler may sell distilled spirits or malt beverages below the price it has posted. Prices take effect the Monday after filing and then sit still: fourteen days before they can be amended on spirits, and a hundred and eighty days on beer, which the Commissioner can only waive on substantial documentation. A rep calling on your account has to carry a copy of that list.
Quantity discounts survive, but only if they are available to every retailer in that wholesaler's territory on equal terms. Beyond that the rule against concessions is sweeping: no gift, refund, price concession, discount, joint offer or concession of any kind, and no lending of equipment, fixtures, signs, supplies, money or services. It is written to bind the wholesaler, and a separate paragraph makes it a violation for the retailer to ask.
Then there is the cash rule, which is the one you will feel every week. The consideration for alcoholic beverages is cash only, no credit of any fashion is extended, post-dated checks are prohibited, and payment is due at or before delivery. There is exactly one exception and it is narrow: an operator with more than one business paying from a central office can carry a beer account for up to five days after delivery and invoice. Not spirits, and not a single-site restaurant.
Put those together and the directory's usual advice, keep a second supplier so you have some price leverage, does not work on this page. You cannot shop a brand, you cannot be quoted below a filed price, and you cannot ask for terms. What you can do is check the filed price yourself, because the state runs a public search of wholesaler price postings, and hold a supplier to the delivery rules, which cap a small-order delivery charge at twenty dollars and require every surcharge to appear on the invoice.
