Masada Bakery in Norcross was acquired by The Bun Companies of Nashville on 14 October 2014. The buyer's own timeline describes what it bought: an Atlanta bakery with bagel, bun, bread and pastry lines, delivering to over 1,400 customers in the southeastern US. That group renamed itself The Bakery Cos. in 2015, took private equity investment from Arbor Investments in 2019, and rebranded as Crown Bakeries in 2021. The plant is still on Oakbrook Drive.
H&F Bread Company, described in the announcement as a wholesale bakery offering artisan breads primarily to restaurants across Georgia, was acquired by Engelman's Bakery on 30 September 2020. That was Engelman's first acquisition, eight months after Shoreline Equity Partners invested in it, and the release says the quiet part plainly: this is the first move in a plan to acquire bakeries and grow across the Southeastern United States. Engelman's bought St. Armands Baking Company of Bradenton, Florida in June 2024.
The Grateful Bread Co. of Smyrna, which had supplied artisan breads and pastries to metro Atlanta hotels, restaurants and caterers since 1999, was acquired by Henri's Bakery & Deli, an Atlanta business dating to 1929, in a deal that closed on 1 July 2024. And Atlanta Cheesecake Company of Kennesaw, founded 1988, went to Dessert Holdings, the platform private equity firm Gryphon Investors built to hold its premium dessert brands.
Here is why that belongs on a buying page rather than in a business section. This directory's standing advice is to keep a second supplier so you have some leverage on price. In Atlanta you can shortlist two well-known artisan bread names and find that one is a line inside Engelman's and the other a line inside Henri's. Before you treat two quotes as competing quotes, check the ownership, and the companies' own announcement pages are where to check it.
